When given people are given the choice to buy a brand name product or a lower priced “no-name”/generic product, they often prefer brand name products. They are not very concerned about how much they spend for Nike sportswear, Poma Shoes and Oshkosh children’s clothing. But when it comes to cheaper no-name products they look down upon them and consider them unusable. So many generic products end up on the clearance or reduction shelves. Why do people think brand names are so much better than generic? Are they really better? Perhaps we have been tricked into believing that generic or cheaper products are unworthy?
More than a hundred years ago, businesses started the idea of branding products so that people would find it easier to know the difference between premium manufactured products and the products which are cheaper and less known.
Manufacturers of the late 1800’s, created packaging, labels and advertising so that customers would easily recognize and find their favourite products on the store shelves. This identical branding method continues to be used to allow people all over the world to easily identify the superior quality products of America over less trustworthy products on the marketplace.
Traditionally, the USA is recognized for their high quality brand name products which enable them to have the power to charge higher prices. People worldwide know just what they are receiving when they buy from the US.
It is standard for product brands to be reliable and high in value. When a customer trusts a brand name product they will most likely purchase the product/service repeatedly. Therefore, repeat customers raise the profits of brand products much more than generic brands.
When a customer chooses a product, their memory is triggered and they remember a television commercial they saw, or a jingle they heard on the radio or the big sign they see while driving home from work every day. This makes them familiar with the product more than inexpensive products. Even if you are not in a store, some of the jingles you have heard get stuck in your head and you find yourself singing or humming them.
Does branding a product work with internet sales? Branding a web site is more essential than the branding of separate products. Studies reveal that online buyers look more for sites that they can trust and sell what they want at lower prices than the actual brands that are for sale. Therefore, web sites which sell products need to take extra time to advertise their website more than the product itself.
The purpose of most advertising methods is to learn about what customers are searching for and make it available to them. In conventional retail stores, superior qualities branded products are very important. At the same time, people who buy products on the internet are looking for better than ever quality web sites.
By: Kathryn Ali