The world of the self-employed is often underground. Many list themselves as
employees of their own LLC, partnership or trust-owning corporation. It is growing
because of corporate layoffs with big buyouts and the ease of entrance into Internet-related information businesses as affiliates.
Did you know the average executive changes professions (not jobs) five-times
during their working life? We just hit the 300 million mark in U.S. population,
with 145 million employed. Does that mean half the population is retired, a
child or unemployed? Exactly.
Most intelligent folks cannot comprehend statistics, ignore them, and remain in the
dark about future economic changes. The U.S. Department of Labor reports 12.2 million of us are self-employed. Only 5% of women own their businesses out of 65 million workingwomen. Twice as many men are self-employed, about 8 million.
Yes, the right statistical information may well affect your personal economic life.
The Zinger
Does age count when it comes to layoffs? Is the middle-class (90% of Americans rank themselves as middle) getting squeezed by outsourcing, downsizing and mergers and acquisitions?
Here is an example about illegal aliens destroying the middle class that you will
remember forever. In 1990s in Chicago the meat packing industry was paying $19 per hour to their workforce. Today they pay $9 per hour (not middle class) because their labor pool consists of a majority of illegal aliens.
Real estate taxes, school tax, state and federal income taxes for the middle class are at a confiscatory level in 2006. The number of bankruptcies filed by individuals and
mortgages in foreclosure are rising to the height of the Empire State building.
When attorneys advise clients to sell their homes to avoid bankruptcies, the answer is – to who?
Nano-niche
Nano is defined as very small, derived from Greek meaning dwarf. Niche, no matter
how your pronounce it, is a segment, place or position. Small companies often fight to discover and then maintain their specific market niche.
Do you have an area of expertise that sets you apart? UCA (unique competitive advantage) is often the difference between $30,000 and $150,000 annually. Your competitive-advantage, the knowledge and skills that catapult you to the fast-track
guarantee your nano-niche.
We live in the Knowledge-Economy and its currency is information. How does this affect the middle class? Remember when IBM recently announced laying off 30,000 (98% middle class) staffers and moving the plants to Asia? GM and Ford are in the same boat. All three of these companies are saying goodbye to long-term employees with large buyout checks.
Assume an average age of 52 for these executives and you have them earning at
their maximum level. Competitors will not hire them at their former compensation
plus benefits because Human Resources directors can train young candidates with Master’s degrees and 3-5 years experience for up to sixty percent less.
Ya gotta have a nano-niche because these folks are virtually unemployable.
The reality is not moving to another state, taking two full-time low paying jobs,
and getting your teenagers to flip burgers at McDonald’s, it is often to become
an affiliate of a successful Internet company.
Investment costs for an operating website including incorporating, are under $3,000. A few hundred dollars for a Dell computer and you are working from your home office. The Federal government may help with serious deductions for your car expenses, perhaps a training allowance, and even permit you to deduct one room of your residence as an ongoing business expense.
Endwords
Right now you are thinking how thankful you are for your company niche.
Our experience with cutting-edge executives entering self-employment is a very
positive one. If you were only marginally successful in the corporate culture, there
is no magic in working from home. It is that nano-niche again. What do you have expertise in others are missing?
You can’t go home again (to the company) is your best mantra for awaking a dormant learning brain. Are you self-motivated, do you know how to learn?
We recommend the area of information – the knowledge industry. Consulting,
mentoring and offering your specialized-experience to both individuals and corporations can be a highly saleable commodity. We have seen corporate
refugees find their nano-niche and earn up to 300% more than their prior
income.
Commercial
We suggest you turn your mind around with some practical schooling.
Consider speed reading because it permits you to read and remember
three books, articles and reports in the time your peers can hardly finish
one.
It is a highly valued competitive-advantage to ingest 3x the knowledge and
2x your long-term memory. Is it doable? In about 21 days of practice you
will shock yourself with your learning progress.
By the way, we know of a national educational organization seeking licensees in the
tutoring field. Their starts up costs are in the low four-figures – their objective is receiving a 15% royalty per student.
Does every politician become President, Governor or Senator? Your first
step is your willingness to accept reasonable risk and function without a corporate
team behind you.
You might even contact us for some gratuitous help in choose between competing opportunities – our nano-niche is educational consulting.
See ya,
copyright © 2006
H. Bernard Wechsler
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